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Pioneer develops AR-enabled car navigation system with Stratasys 3D printing

28 August 2020
08 Oct 2025

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Customer Profile

Pioneer Corporation is dedicated to introducing innovative high-tech products to market quickly. They turned to Stratasys 3D printing to build the world’s first automotive GPS navigation system with a head-up display (HUD).

 “3D printing is easy to use, serving as an effective communication tool and comprehensive solution for prototyping and functional testing. It has given us more than we asked for.” — Yasuyuki Tobishima, Pioneer Corporation

Challenge

The Cyber Navi AR-HUD was designed to project augmented reality (AR) information above the driver’s seat, reducing distraction compared to traditional console-mounted GPS systems. During development, stability of the device was critical to ensure clear projection. Outsourcing prototypes created delays, multiple redundant iterations, high costs, and prolonged lead times due to communication and shipping.

Solution

Pioneer invested in an in-house Objet® Eden250V 3D printer. This allowed design teams to consolidate and validate concepts using simulation before printing. The first prototype was completed within a day; after reworking the outer cast, a second iteration was printed immediately and fit perfectly.

"By creating the prototyping with an in-house 3D printer, we were able to cut down the development cost by approximately 50 percent." - Yasuyuki Tobishima

Impact

In-house 3D printing cut development costs by ~50% and drastically shortened validation cycles. Success with the AR-HUD led to Pioneer acquiring two additional Eden250V printers, enabling high-mix, low-volume production and customization. Using physical 3D printed parts during sales meetings also improved communication and deal closure.

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